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Agencies/Campaigns

Campaign Link Preflight for Agencies

How agencies can review email, SMS, QR, ad, social, and affiliate campaign links before launch.

Updated 2026-07-06 - 7 min - Agencies, studios, campaign managers, and client-service teams

Campaign links are public trust surfaces

When an agency sends email, SMS, WhatsApp, QR, ad, social, or affiliate links, recipients judge the client through those destinations.

Confusing redirects, mismatched domains, broken mobile pages, and unfamiliar shorteners can reduce trust even when the campaign is legitimate.

Preflight before sending

List the campaign URLs, expected brand domain, channel, audience, and whether any link asks for login, account action, download, or private information.

Scan each URL, check redirects, and compare final domains with the expected official domain.

Manual review adds client context

A quick scan can triage links, but campaign context matters. Agencies may need a plain-English summary for clients, support teams, or launch approval.

A repeatable preflight workflow helps catch issues before a campaign goes live.

How CheckLink helps

Use Campaign Link Preflight for context and Bulk Link Checker for quick URL scans. Request Bulk Link Review when the campaign is high-impact or client-sensitive.

Checklist

Collect all campaign URLs
Set expected domain
Scan final destinations
Review redirects
Flag sensitive actions
Share summary with client

FAQ

Is this only for email campaigns?

No. It applies to SMS, QR, ads, affiliate links, social posts, and WhatsApp campaigns too.

Can CheckLink approve my campaign automatically?

No. Tools provide signals and checklists. Manual review is available when needed.

Related guides

Related glossary terms

Use CheckLink before the next click

CheckLink provides risk signals and review paths. It does not guarantee that a website is risk-free.