QR Campaign Safety Checklist Before You Print or Send
A practical checklist for agencies, restaurants, retail teams, events, packaging, and ecommerce QR campaigns.
A QR campaign is a customer-link campaign
A QR code may appear on a poster, package, menu, receipt, event badge, or email. Customers treat it as an instruction to open a destination on mobile.
That destination should be as carefully reviewed as any other customer-facing link.
Check the destination before the design is final
Confirm the final URL, expected domain, redirects, mobile layout, and whether the page asks users to sign in, download, or provide sensitive information.
If the campaign uses dynamic QR settings, document who can change the destination and when.
Reduce customer confusion
Use an official domain when possible. Make the landing page clearly branded. Avoid unexplained shorteners for sensitive actions.
Support teams should know the official QR destinations so they can answer customer questions.
How CheckLink helps
Use QR Campaign Preflight to review QR campaign context and QR Link Checker to inspect an image destination when needed. Request Bulk Link Review for larger campaigns.
Checklist
FAQ
Should QR codes use short links?
Only when there is a clear reason. Short links add confusion, especially for sensitive actions.
When should an agency request review?
Before broad campaigns, print deadlines, sensitive customer actions, or any campaign with multiple link destinations.
Related guides
Related glossary terms
Use CheckLink before the next click
CheckLink provides risk signals and review paths. It does not guarantee that a website is risk-free.