Software Launch Trust Checklist: Make Your Product Safer to Click
A practical checklist for software owners who want users to trust their launch link and product page.
Use a clear official domain
Your launch link should use a domain that matches your product and brand. Avoid confusing redirects or temporary-looking hosts.
Make ownership visible
Include company details, support contact, privacy information, and clear product messaging. Trust improves when visitors can understand who is behind the product.
Avoid unnecessary redirect chains
Campaign tracking can be useful, but long chains reduce confidence. Keep the path from ad, email, or launch board to your product page as direct as possible.
Prepare trust signals
Use HTTPS, accurate metadata, clear screenshots, and a consistent product name. If you join CheckLink, add the badge when using the free plan.
What CheckLink checks
CheckLink Launch Board listings are manually reviewed and receive a public trust page. A listing is not a guarantee, but it gives users more context before visiting.
Checklist
FAQ
Does a CheckLink listing guarantee safety?
No. It means the listing was reviewed using available signals and manual checks.
Do I need a badge?
The free plan requires a CheckLink badge. Paid no-badge and featured plans do not require it.
Related guides
Use CheckLink before the next click
CheckLink provides risk signals and review paths. It does not guarantee that a website is risk-free.