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Business Trust

Why Businesses Should Publish Official Links

How official links help customers verify login pages, payment pages, QR codes, support URLs, and campaign links.

Updated 2026-07-06 - 6 min - Businesses sending customers to important links

Customers receive links everywhere

Businesses send links through email, SMS, WhatsApp, QR codes, ads, invoices, and support conversations. That variety makes verification harder for customers.

One official reference point helps

An Official Links page gives customers a place to confirm whether a login page, payment URL, support portal, or campaign link is expected.

QR and payment links need extra clarity

Payment and QR destinations can create anxiety because customers cannot always see the destination clearly before acting.

Manual review matters

Official Links should not be published automatically. The website, ownership context, and requested destinations need review first.

How CheckLink helps

CheckLink offers Official Links Trust Pages as a beta manual product for businesses that want clearer customer-facing link context.

Checklist

List main website
List login page
List billing page
List support page
List app downloads
Review before publishing

FAQ

Does an official links page prevent all phishing?

No. It gives customers a trusted reference point, but it is not a guarantee.

Can CheckLink create one automatically?

No. Requests are reviewed manually before any publication.

Related guides

Related glossary terms

Use CheckLink before the next click

CheckLink provides risk signals and review paths. It does not guarantee that a website is risk-free.