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Redirects

Redirect Chains Explained: Why One Link Can Lead Somewhere Else

Understand URL redirects, why they are common, and when redirect chains become a link risk signal.

Updated 2026-07-06 - 7 min - People checking short links, marketing links, and suspicious URLs

What a redirect chain is

A redirect chain happens when one URL sends the browser to another URL, which may then send it somewhere else. This can be normal for analytics, campaigns, and login flows.

Why attackers use redirects

Redirects can hide the final destination from the person reading the message. A link can begin on a familiar-looking shortener and end on a completely different domain.

How many hops are too many?

There is no universal limit, but multiple hops across unrelated domains deserve attention. The final domain matters more than the first URL you see.

Short links need context

Short links are useful, but they remove visibility. If the message is unexpected, check the destination before signing in, downloading, or paying.

What CheckLink checks

CheckLink follows a limited redirect chain and shows the path. A detailed report can explain what changed and why the final destination matters.

Checklist

Check the final domain
Count the redirect hops
Compare sender and destination
Be careful with short links
Request review for high-stakes links

FAQ

Are redirects always bad?

No. Redirects are common. The risk depends on the destination, number of hops, and context.

Can CheckLink show the final URL?

CheckLink can follow a limited redirect chain and show the final destination when available.

Related guides

Use CheckLink before the next click

CheckLink provides risk signals and review paths. It does not guarantee that a website is risk-free.